TY  - BOOK
AU  - Parvatiyar,Atul,\4 edt
AU  - Sheth,Jagdish N.,\4 edt
TI  - Handbook of relationship marketing\h [electronic resource] /\c Jagdish N. Sheth, Atul Parvatiyar, editors
SN  - 9781452231310 (ebook)
CY  - Thousand Oaks, [Calif.] ;\aLondon :\b Sage,\c c2000.
KW  - Relationship marketing
N1  - Includes bibliographical references and index
UR  - http://knowledge.sagepub.com/view/handbook-of-relationship-marketing/SAGE.xml
ER  -