Handbook of relationship marketing\h [electronic resource] /\c Jagdish N. Sheth, Atul Parvatiyar, editors. - Parvatiyar, Atul., \4 edt; Sheth, Jagdish N., \4 edt (Thousand Oaks, [Calif.] ;\aLondon :\b Sage,\c c2000., 2000)
Includes bibliographical references and index.
Keywords: Relationship marketing