Handbook of relationship marketing\h [electronic resource] /\c Jagdish N. Sheth, Atul Parvatiyar, editors. 

 - Thousand Oaks, [Calif.] ;\aLondon :\b Sage,\c c2000. 
 - 1 online resource (xvi, 660 p.) :\b  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781452231310 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.