TY  - BOOK
AU  - Deshpande,Rohit
TI  - Developing a market orientation
SN  - 9781452231426 (ebook)
PY  - 1999///
CY  - Thousand Oaks, Calif., London
PB  - SAGE
KW  - Corporate culture
KW  - Customer services
KW  - Marketing research
N1  - Includes bibliographical references and index
UR  - http://knowledge.sagepub.com/view/developing-a-market-orientation/SAGE.xml
ER  -