Developing a market orientation  [electronic resource] / 
Rohit Deshpande, editor. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  c1999. 
 - 1 online resource (vii, 320 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781452231426 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate culture.<br/>Customer services.<br/>Marketing research.