Encyclopedia of sports management and marketing  [electronic resource] / 
general editors, Linda E. Swayne, Mark Dodds. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  c2011. 
 - 1 online resource (xxxvi, 1858 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412994156 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports administration--Encyclopedias.<br/>Sports--Marketing--Encyclopedias.