Relationship marketing  theory and practice /  [electronic resource] : 
edited by Francis Buttle. 
 - London :  Paul Chapman,  1996. 
 - 1 online resource (xii, 202 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781446252062 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.