Levy, Sidney J., 1921-

Brands, consumers, symbols, & research Sidney J. Levy on marketing / [electronic resource] : Sidney J Levy ; compiled by Dennis W. Rook. - Thousand Oaks, Calif. ; London : SAGE, c1999. - 1 online resource (xvii, 590 p.) : ill.

Includes bibliographical references and index.

9781452231372 (ebook)


Advertising--United States.
Consumer behavior--United States.
Marketing--United States.