Brands, consumers, symbols, & research Sidney J. Levy on marketing / [electronic resource] :
Sidney J Levy ; compiled by Dennis W. Rook.
- Thousand Oaks, Calif. ; London : SAGE, c1999.
- 1 online resource (xvii, 590 p.) : ill.
Includes bibliographical references and index.
9781452231372 (ebook)
Advertising--United States. Consumer behavior--United States. Marketing--United States.