Moutinho, Luiz. <br/><br/>
Problems in marketing  applying key concepts and techniques /  [electronic resource]. : 
Luiz Moutinho & Charles Chien. 
 - 2nd ed. 
 - Los Angeles, [Calif.] ;  London :  SAGE,  c2008. 
 - 1 online resource (xiii, 322 p.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781446220948 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.