Mazzocchi, Mario. <br/><br/>
Statistics for marketing and consumer research  [electronic resource] / 
Mario Mazzocchi. 
 - Los Angeles, Calif. ;  London :  SAGE,  2008. 
 - 1 online resource (xviii, 412 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780857024657 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Research--Statistical methods.<br/>Marketing research--Statistical methods.<br/>Mathematical statistics.