TY  - BOOK
AU  - Zineldin,Mosad
TI  - TRM: total relationship management
SN  - 9781886892620 (pbk) :
U1  - 338.658 22
PY  - 2006///
CY  - New Delhi
PB  - Overseas
KW  - Customer relations
KW  - Relationship marketing
KW  - Strategic alliance
N1  - Includes bibliographical references and index
ER  -