Zineldin, Mosad <br/><br/>
TRM :  total relationship management/ 
Mosad Zineldin 
 - New Delhi :  Overseas,  2006 
 - 296p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781886892620 (pbk) :  Rs.445.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Relationship marketing<br/>Strategic alliance
<br/><br/><label>Dewey Class. No.: </label>338.658