Halinen, Aino

Relationship marketing in professional services : a study of agency client dynamics in the advertising sector / Aino Halinen - London : Routledge, 1997 - xiv, 373 p. : ill. ; 24 cm. - Routledge advances in mangement and business studies .

Includes bibliographical references and index

0415146070 : PND 50.00


Professions--Great Britain
Advertising--Professions

331.712