TY  - BOOK
AU  - Ferrand,Alain
AU  - McCarthy,Scott
TI  - Marketing the sports organisation: building networks and relationships 
SN  - 9780203893036 (ebook : PDF)
PY  - 2008///
CY  - New York
PB  - Routledge
KW  - Sports
KW  - Societies, etc
KW  - Marketing
KW  - Sports administration
KW  - Relationship marketing
N1  - Includes bibliographical references and index
UR  - http://www.tandfebooks.com/isbn/9780203893036
ER  -