Ferrand, Alain. <br/><br/>
Marketing the sports organisation  building networks and relationships /  [electronic resource] : 
Alain Ferrand and Scott McCarthy. 
 - New York :  Routledge,  2008. 
 - 1 Online resource (xx, 297 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780203893036 (ebook : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Societies, etc.--Marketing.<br/>Sports administration.<br/>Relationship marketing.