TY  - BOOK
AU  - Chaudhuri,Pran
AU  - Ellott,Ricky
AU  - Toop,Alan
TI  - Successful sales promotion
SN  - 0863113036
U1  -  658.82 
PY  - 1992///
CY  - New Delhi
PB  - Orient Longman
KW  - Communication in marketing
KW  - Advertising
KW  - Sales promotion
ER  -