Chaudhuri, Pran <br/><br/>
Successful sales promotion / 
Pran Choudhury, Ricky Elliott and Alan Toop 
 - New Delhi :  Orient Longman,  1992 
 - x, 139 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0863113036  Rs.110.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.82