TY  - BOOK
AU  - East,Robert
AU  - Wright,Malcolm
AU  - Vanhuele,Marc
TI  - Consumer behaviour: applications in marketing 
SN  - 9788132103158 (pbk.)
U1  - 658.8342 
PY  - 2008///
CY  - New Delhi
PB  - SAGE
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -