East, Robert,  1940- <br/><br/>
Consumer behaviour :  applications in marketing / 
by Robert East, Malcolm Wright and Marc Vanhuele 
 - New Delhi :  SAGE,  2008 
 - viii, 334 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788132103158 (pbk.)  Rs.395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342