TY  - BOOK
AU  - Stafford,Marla R.
AU  - Faber,Ronald J.
TI  - Advertising, promotion and new media
SN  - 812032739X(pbk.)
U1  -  659.144 
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Internet advertising
KW  - Advertising
KW  - Interactive Multimedia
KW  - Interactive marketing
N1  - Includes index
ER  -