Advertising, promotion and new media / 
edited by Marla R. Stafford [and] Ronald J. Faber 
 - New Delhi :  Prentice-Hall of India,  c2005 
 - xii, 380 p. :  ill. ;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>812032739X(pbk.)  Rs.295.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising<br/>Advertising<br/>Interactive Multimedia<br/>Interactive marketing
<br/><br/><label>Dewey Class. No.: </label>659.144