Reeder, Robert R., 1935- Industrial marketing : analysis, planning and control / Robert R. Reeder, Edward G. Brierty [and] Betty H. Reeder - 2nd ed. - New Delhi : Prentice-Hall of India, c1997 - xvi, 670 p. : ill. ; 24 cm. Includes bibliographical referenences and index ISBN: 8120312457 (pbk.) Rs.225.00 Subjects--Topical Terms: Industrial marketing Dewey Class. No.: 658.8