Reeder, Robert R., 1935-

Industrial marketing : analysis, planning and control / Robert R. Reeder, Edward G. Brierty [and] Betty H. Reeder - 2nd ed. - New Delhi : Prentice-Hall of India, c1997 - xvi, 670 p. : ill. ; 24 cm.

Includes bibliographical referenences and index

8120312457 (pbk.) Rs.225.00


Industrial marketing

658.8