TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del I.
TI  - Marketing research: measurement & method : a text with cases 
SN  - 8120309618 (pbk.)
U1  - 658.83 
PY  - 1996///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and index; Glossary : p.1-26
ER  -