Tull, Donald S. <br/><br/>
Marketing research :  measurement & method : a text with cases / 
Donald S. Tull, Del I. Hawkins 
 - 6th ed. 
 - New Delhi :  Prentice-Hall of India,  1996 
 - xviii, 863, 26 p. :  ill. ;  24 cm. 
 - The Macmillan series in marketing .
<br/><br/>Includes bibliographical references and index Glossary : p.1-26 
<br/><br/><label>ISBN: </label>8120309618 (pbk.)  Rs. 250.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.83