TY  - BOOK
AU  - Stern,Louis W.
AU  - El-Ansary,Adel I.
AU  - Coughlan,Anne T.
TI  - Marketing channels
SN  - 8120311493 (pbk.)
U1  -  658.84 
PY  - 1996///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing channels
N1  - Includes indexes
ER  -