Stern, Louis W.,  1935- <br/><br/>
Marketing channels / 
Louis W. Stern, Adel I. El-Ansary [and] Anne T. Coughlan 
 - 5th ed. 
 - New Delhi :  Prentice-Hall of India,  c1996 
 - xiv, 576 p. :   ill. ;  24 cm. 
 - The Prentice-Hall series in marketing .
<br/><br/> Includes indexes 
<br/><br/><label>ISBN: </label>8120311493 (pbk.)  Rs.195.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels
<br/><br/><label>Dewey Class. No.: </label>658.84