TY  - BOOK
AU  - Majaro,Simon
TI  - The essence of marketing
SN  - 812030912x (pbk.)
U1  -  658.8 
PY  - 1995///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -