Majaro, Simon <br/><br/>
The essence of marketing / 
Simon Majaro 
 - New Delhi :  Prentice-Hall of India,  1995 
 - xii, 266 p. :  ill. ;  23 cm. 
 - Essence of management series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>812030912x (pbk.)  Rs.75.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8