Paliwoda, Stanley J. The essence of international marketing / Stanley J. Paliwoda - New Delhi : Prentice-Hall of India, 1995 - x, 164 p. : ill. ; 22 cm. - The Essence of management series . Includes bibliographical references and index ISBN: 8120309138 (pbk.) Rs.75.00 Subjects--Topical Terms: Export marketing--Management Dewey Class. No.: 658.848