Marketing and sales promotion/ (Record no. 27111)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01230nam a2200397 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000023811 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210601182506.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101125s1985 ii a 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | Rs. 80.00 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| -- | 201011250205 |
| -- | VLOAD |
| 040 0# - CATALOGING SOURCE | |
| Original cataloging agency | NLI |
| Language of cataloging | eng |
| Transcribing agency | VERGIS-2003 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
| MARC country code | ii |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing and sales promotion/ |
| Statement of responsibility, etc. | Prof. K. Chandrasekharan Nair...[etal.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bombay: |
| Name of publisher, distributor, etc. | Himalaya Pub., |
| Date of publication, distribution, etc. | 1985 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 243 p.: |
| Other physical details | ill.; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: p. 243 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 3586 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 9 (RLIN) | 67108 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales management |
| 9 (RLIN) | 76 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chandrasekharan Nair, K., |
| Relationship | jt aut |
| 9 (RLIN) | 72527 |
| 887 ## - NON-MARC INFORMATION FIELD | |
| Content of non-MARC field | Sivankalai, S. |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | DB 48860 |
| b | 25/03/1986 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | E 658.8 M 341 a |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | 16/03/2004 |
| 904 ## - LOCAL DATA ELEMENT D, LDD (RLIN) | |
| a | Sivankalai, S. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 023857 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 1 |
| -- | 100 |
| 6 | DBA000048860ENG |
| a | E 658.8 M341a |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| New English | National Library of India | National Library of India | New English - Main Stack Division | E 658.8 M 341 a | DBA000048860ENG | 01/06/2021 | 01/06/2021 | Books |
