MARC details
| 000 -LEADER |
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| fixed length control field |
03071nam a22003615i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls002039036 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210630193905.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190522s2016 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783658131340 (ebook: PDF) |
| -- |
978-3-658-13134-0 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DE-He213)978-3-658-13134-0 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| -- |
201905221907 |
| -- |
shantanub |
| 041 10 - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.473621 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Koinig, Isabell. |
| 9 (RLIN) |
1357044 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment |
| Medium |
[electronic resource] : |
| Remainder of title |
Evidence from Four Countries / |
| Statement of responsibility, etc. |
by Isabell Koinig. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. 2016. |
| 260 10 - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Wiesbaden : |
| Name of publisher, distributor, etc. |
Springer Fachmedien Wiesbaden (Imprint), |
| Date of publication, distribution, etc. |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XVI, 378 p. 41 illus. |
| Other physical details |
online resource. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Forschungsgruppe Konsum und Verhalten |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising Styles -- Advertising's Contribution to Consumer Self-Empowerment. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and "empowering" them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment. Contents Effects of Health Communication and Pharmaceutical Advertising Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising Consumer Self-Empowerment: Increasing Consumer Control and Choice Modelling Consumer Self-Empowerment Consumer Responses to Different Advertising Styles Advertising's Contribution to Consumer Self-Empowerment Target Groups Researchers and students in the fields of marketing, media and communications sciences Practitioners in these areas The Author Dr. Isabell Koinig wrote her dissertation under the supervision of Prof. Dr. Sandra Diehl at the Department of Media and Communications at the Alpen-Adria-Universität Klagenfurt, Austria. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Health economics. |
| 9 (RLIN) |
1357045 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Globalization. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 9 (RLIN) |
732385 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://doi.org/10.1007/978-3-658-13134-0">https://doi.org/10.1007/978-3-658-13134-0</a> |
| 887 ## - NON-MARC INFORMATION FIELD |
|---|
| Content of non-MARC field |
ShantanuB |
| 905 10 - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
ShantanuB |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| -- |
VIRTUAITEM |
| -- |
10000 |
| -- |
206 |
| 6 |
EBK000026883ENG |
| e |
EBK26883 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
