Measuring advertising effectiveness/ Darrell Blaine Lucas and Steuart Henderson Britt

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Material type: Text

TextLanguage: English Series: Mc Graw - Hill series in marketing and advertisingPublication details: New York: McGraw-Hill, c1963Description: xi, 399 p.; 23 cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 659.1 L 962 (Browse shelf(Opens below))		Available		PUR000353730ENG

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Includes index

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